It’s Super Bowl ad time again. Advertisers of all stripes are vying for the attention of the 111 million viewers expected to tune in. The goal is to be the most-talked about ad over the water cooler – or Slack chatroom – come Monday morning.
From Steven Tyler de-aging for Kia to Amazon’s imagining of different voices for Alexa Adidas Vladimir Tarasenko Jersey , here are 10 ads that are likely to be talked about. And if you’re not interested in tuning it to watch the big game on Sunday, you can stream all of these ads ahead of time.
The internet giant’s founder, Jeff Bezos, stars in this 90-second comedic ad showing different celebrities including chef Gordon Ramsay, actress Rebel Wilson, singer Cardi B and actor Anthony Hopkins subbing in for the voice of Amazon’s voice assistant Alexa.
Anheuser-Busch dispenses with its usual Clydesdales and puppies and instead goes with a 60-second ad that depicts, to the tune of ”Stand By Me,” the company’s program to provide water to areas in need.
The beer brand’s recent ads have centered on a Game of Thrones-like universe that uses the meaningless-but-catchy phrase ”Dilly Dilly.” Now, in a 60-second ad running in the second quarter, the brand introduces ”Bud Knight,” a heroic character who is ambivalent about helping out in a battle.
The soda maker strives to include everyone in its 60-second ad: people of different ethnicities, someone in a wheelchair and a person who uses the they/them pronoun are all shot at various locations in Mexico clutching or drinking different varieties of Coke.
Doritos & Mountain Dew
The two Pepsico brands have linked spots that show a lip-sync battle between Peter Dinklage, who lip syncs a Busta Rhymes song as a representative for Doritos Blaze, and Morgan Freeman Adidas Nikita Kucherov Jersey , who lip syncs a song by Missy Elliott for Mountain Dew Ice.
Procter & Gamble’s air freshener tackles toilet humor with a 30-second ad airing in the second quarter. It purports to be a documentary about Dave, whose ”bleep don’t stink.” The kicker: Since your Super Bowl party guests are a bunch of not-Daves, you might want to take other precautions against bathroom odor.
The automaker has enlisted Aerosmith lead singer Steven Tyler (who last popped up in a Skittles Super Bowl ad two years ago) to promote its Stinger sports car. In the ad, he drives backward so fast that he gets younger thanks to computer-generated magic. In a nod to advertising tropes, the ad also contains a subliminal message if you watch it backward; Kia helpfully provides this version online.
The Anheuser-Busch light beer brand has 30-second ads in the second and fourth quarters starring Chris Pratt . In one he runs and does yoga while singing along to ”I Like Beer,” a remake of a country song from the 1970s.
The soda maker calls back to its past Super Bowl advertising efforts with Britney Spears, Michael Jackson, Celtics basketball player Kyrie Irving and Cindy Crawford in a 30-second ad airing right before the Justin Timberlake halftime show.
The maker of car floor mats shows footage of its new factory being built in a 30-second ad in the first half of the game. On-screen text reads: ”At WeatherTech, we built our new factory right here in America. Isn’t that the way it’s supposed to be?” It’s the fifth consecutive year WeatherTech has advertised during the Super Bowl that all of its operations are in the United States.
This story has been updated to correct the name of the car in the Kia ad. It’s Stinger, not Stringer.
Shane Bieber has made believers out of the Cleveland Indians. In return, they plan on making him a fan of the Grammy-winning singer with his surname.
The rookie right-hander walked onto the field with ”Baby” by Justin Bieber blaring on the sound system, and then struck out nine in a career-high seven innings as Cleveland rolled to a 10-0 win over the Detroit Tigers on Friday night.
Bieber (2-0) allowed four hits and walked one in his third major league start. He jokingly dedicated the performance to shortstop Francisco Lindor, who sang along with the pregame music selected by staff ace Corey Kluber.
”I was laughing because Frankie was near the mound, singing along Adidas Steven Stamkos Jersey , making fun of me,” the 23-year-old said Bieber said with a smile. ”I thought it was him who picked it because he was enjoying it so much, but I found out it was one of the starting five.
”Being able to laugh something off early kind of helps, but you still have a job to do, to go out and be serious and try to execute a game plan.”
Bieber became the third Indians pitcher with six or more strikeouts in his first three big league appearances, joining Herb Score (eight in 1955) and Luis Tiant (three in 1964). His ERA is a tidy 2.45 through 18 1/3 innings.
Yonder Alonso hit a seventh-inning grand slam, and Edwin Encarnacion and Lindor also went deep for the Indians, who lead second-place Detroit by six games in the AL Central. Encarnacion finished with two hits and three RBIs.
”Shane is obviously fun to play behind because he works fast and he knows how to execute pitches,” said Alonso, who went 2 for 4 with his second slam of the season. ”The best thing I see is he’s always moving out there, attacking the hitters.”
Zach McAllister and George Kontos each got three outs to finish the five-hitter for Cleveland’s eighth shutout of 2018. The Indians are 5-0 against the Tigers at Progressive Field this year, outscoring them by a 28-5 margin.
Detroit right-hander Mike Fiers (5-4) surrendered four runs in five innings, including a two-run homer by Encarnacion and a solo shot by Lindor. He has one victory in his last seven starts.
”Their lineup is great from 1-through-9, so those two home runs kind of sealed the deal for them Adidas Mitchell Marner Jersey ,” Fiers said. ”And hat’s off to (Bieber). No one has seen that guy, but he threw the ball great. He was awesome.”
Cleveland third baseman Jose Ramirez reached base for the 29th straight game, walking in his first four plate appearances and scoring twice.
The Tigers have dropped three in a row and fell to 2-4 on their eight-game road trip. The first pitch was delayed 1 hour, 41 minutes due to rain.
Bradley Zimmer, who opened the season as Cleveland’s starting center fielder, will miss four to six weeks with an inflamed right shoulder. Zimmer was optioned to Triple-A Columbus on June 5 to work on his swing after hitting .226 in 32 games in the majors.
”We know he’s a tough kid and all that, but it’s going to be a little while until he’s back,” Indians manager Terry Francona said. ”He’s going to be OK, but he’s missing out on the at-bats we really want him to get.”
Tigers: RHP Johnny Barbato (sore arm) gave up Alonso’s grand slam and was placed on the disabled list. Detroit also optioned 3B Ronny Rodriguez to Triple-A Toledo and recalled RHP Artie Lewicki.
Indians: RHP Carlos Carrasco (bruised right elbow), who was struck by a line drive from Minnesota’s Joe Mauer on June 16, is still experiencing swelling but could throw a bullpen session next week.
Tigers LHP Francisco Liriano (3-2, 3.90 ERA) will be activated off the DL to take on Indians RHP Trevor Bauer (6-5, 2.50 ERA). Liriano suffered a strained right hamstring against the White Sox on May 26 and will be restricted to 75-80 pitches in his return.